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Welcome to the Treehouse

Welcome to the Treehouse

brand Management For creative, community-building, and purpose-driven brands.

We work with leaders, artists and organizations to build magnetic brands and drive sustainable growth. From brand strategy to partner selection and campaign development operations, we’re your integrated marketing advisors.

Since we know that powerful brands are built from within, we also offer Intuitive Leadership Coaching to set a strong foundation that unlocks clarity, amplifies your vision, and elevates team dynamics.

Welcome to the Treehouse.

Our Work

  • Zhou B Art Center

    Strategy, Vis ID Design, Content Production

    View Our Work

  • Atlanta Life Insurance

    Marketing Strategy + Creative Operations

    View Our Work

  • The Silver Room

    Brand Partnerships + Operations

    View Our Work

  • Yin Society

    Brand Strategy, Product Development, Event Production + Partnerships

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  • Bud Light x Floyd A. Davis: Lollapalooza Partnership

    Production Design and Fabrication, Partnership Management

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  • Click Here

Our Expertise & Services

BRAND STRATEGY + CREATIVE OPERATIONS MANAGEMENT

We provide brand leadership that unifies vision, strategy, and execution. From defining a brand’s direction to guiding marketing and cross-functional partnerships, we lead with clarity and intention. Our work brings together a customized set of creative collaborators to build cohesive brand systems that are both strategic and expressive.

EXECUTIVE STRATEGIC PARTNERSHIP

We offer private advisory for founders and leaders seeking space beyond day-to-day operations to re-envision their why, define their how, and identify the right who to execute with clarity. Through strategic partnership, we help leaders imagine new pathways forward. This work bridges vision and execution with grounded, actionable insight.

INTUITIVE LEADERSHIP COACHING

Our intuitive leadership coaching program empowers leaders to lead with heart, vision, and humanity. We cultivate deeper self-awareness, emotional intelligence, and aligned decision-making to help you build teams that genuinely want to follow. The result is leadership grounded in trust, clarity, and collective elevation.

“The value of collaboration is that it opens up things that couldn’t happen in any other way.”

-The Zhou Brothers

a Creative Strategist Blending art, culture, and science to drive brand resonance.

MEET OUR FOUNDER

Vanessa Hobson. Treehouse collabs founder

Treehouse Collabs was founded by Vanessa Hobson, a strategic and creatively driven leader specializing in the development of impactful marketing campaigns. Vanessa combines her master’s degree in Integrated Marketing Communications, 14 years of brand management experience, and Harvard Business School Executive Education to offer deep expertise in brand strategy, cross-functional leadership, and relationship development. She has partnered with global brands including McDonald’s, Apple, Meta, Tiktok, and Unilever.

Grounded in passions for marketing, art, hospitality, spiritual wellness, and storytelling, Vanessa’s work is rooted in both strategy and soul. Through Treehouse Collabs, she is expanding her influence by intentionally weaving these disciplines together to build resonant brands and develop effective leaders.

Connect with Vanessa on LinkedIn

CLIENT REVIEWS

Working with Vanessa has been an absolute pleasure and a true asset to Zhou B Art Center. Her strategic insight and thoughtful approach to social media have helped us clarify our voice, strengthen our messaging, and expand our reach in a meaningful and authentic way.

Vanessa brings a rare combination of big-picture strategy and hands-on execution. She takes the time to understand our mission, audience, and goals, then translates that into content and campaigns that feel aligned, intentional, and effective. Her guidance has not only improved our online presence but has also supported greater engagement with our artists, partners, and community.

Beyond her expertise, Vanessa is collaborative, responsive, and genuinely invested in our success. I would highly recommend her to any arts organization or creative business looking to elevate their strategy and social media presence with clarity and purpose.

Amanda M. - director, Zhou B Art Center

What can I say about Vanessa? She is beyond great to work with. We initially began working together on a project-by-project basis, but it quickly became clear that she was an invaluable part of the team. Vanessa is not just a “consultant”, she is a true thought partner. She consistently thinks several steps ahead and brings a holistic, long-term vision to every project.

Because the work at The Silver Room spans so many worlds, we had the opportunity to collaborate across a wide range of projects.  From working with individual artists to large scale institutions, fashion, and even politics. Vanessa navigated all of it with ease, insight, and professionalism. She has a rare ability to see projects from every angle while keeping both the big picture and the details in focus.

She is an incredible asset and I consider myself very lucky to work with her.

Eric W. - Founder, The Silver Room

Two people pose together in a crowded art gallery or event space with colorful framed artwork on the walls. The man on the left has a beard and is wearing a purple sweater and light pants. The woman on the right has short black hair and is wearing a patterned gray coat over a black shirt. The background shows other attendees, some of whom are looking at art or talking, and two large, modern chandelier lights hang from the ceiling.

Why Work With Us

In the business of creativity, often times what gets lost is PLAY. The whimsical freedom that breeds the highest levels of inspiration and yields the best ideas. We are bringing that back and feeding it into the work we do. We’re pulling the best creative minds together in collaborative entrepreneurship to bring our most brilliant ideas to life and extend the value of true creative excellence to you. 

Three women standing closely together indoors, smiling at the camera against a background of white wall and artwork. The woman on the left has dark hair and tan skin, wearing a denim jacket. The woman in the middle has dark hair, dark skin, and a nose piercing. The woman on the right has blonde hair, light skin, and is wearing a dark satin blazer.
Three people sitting in an art gallery or studio, with colorful paintings on the wall behind them. They are seated on couches or chairs, with microphones in front of them, suggesting a panel or discussion. There are decorative plants and art items on a table in the foreground.
A woman smiling and reaching out with her hand in front of a vibrant, abstract, multicolored mural with wavy lines.
A woman standing next to a Harvard Business School sign outdoors, with pink and purple flowering trees and a brick building in the background.
A man standing behind a seated woman with shoulder-length black hair and a brown satin blazer, and another woman with a shaved head and an oversized green sweater sitting on a wooden chair. A rustic wooden ladder is leaning against a plain white wall in the background.
A woman with short hair, wearing a black blazer and black pants, stands in an art gallery, observing a blue portrait of a muscular man with a bob haircut.
Two people wearing safety vests and helmets standing on a sidewalk in front of a modern building with a blue sky backdrop.
Three people standing together in an art gallery with abstract artwork and decorations on white walls. One person is wearing a floral shirt, another a black T-shirt, and the third a white dress. The gallery has pipes on the ceiling and various art pieces displayed.

BRand Management Experience

key Collaborators

Vision-setting, Production Design, and Fabrication

Floyd Davis

Venita Hobson

Business Development and Intuitive Leadership
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A woman with long braids, wearing a white t-shirt, gold hoop earrings, and red lipstick, sitting in front of a plain white background. 
Brand Architecture and Design

Nesha Logan

CHANTaL WESLEY

Brand Strategist
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A man with a beard and black beanie sitting on a wooden chair with patterned camouflage pants and gray hiking boots, indoors on a hardwood floor, leaning back with relaxed posture.

a dream you dream alone is only a dream. a dream you Dream together is reality.

-Yoko Ono