Yin Society
Yin Society is a lifestyle and wellness brand founded by Vanessa and Venita Hobson in 2022. The company is focused on improving the quality of life in our community by renewing our focus on honoring Divine Feminine Energy. We sell candles, clothing and skincare services. The Treehouse team created the Yin Society brand from scratch including naming, strategy, brand development, Vis ID, web design and development, product development, event planning, production design and fabrication. See the team’s work at yinsociety.com.
YIN SOCIETY X DUSABLE MUESUM BLACK IN PARIS
In 2025, Yin Society partnered with the nation’s first black history museum, the DuSable Black History Museum and Education center - a Smithsonian Affiliate, to create a custom scent inspired by the opening of the Paris in Black exhibition that celebrates the Black Renaissance in Paris in the mid-1900’s. FLOW’s unique scent and packaging was strategically developed, designed and produced by the Treehouse team. We celebrated with a Launch event during Miami Art Basel at the Youth Concept Gallery inside of the Miami’s Center for Black Innovation.
